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| TURIN, ITALY - Danilo, Juventus captain and regular starter for the Brazil national team, looks on |
With the same resoluteness he exhibits in his defensive duels for Juventus, Danilo Luiz da Silva, more commonly known as Danilo, confidently addresses questions about his future plans, goals, and fears off the pitch.
“Thinking about what comes after soccer is a bit scary because it's all you’ve known,” said Danilo, the current captain of Serie A giants Juventus and a two-time UEFA Champions League winner, during our recent conversation at the J|Hotel in Turin, Italy. “Suddenly, your life has to change.”
The Brazil international, who will again represent his country this summer in the 2024 Copa América, has gleaned valuable life lessons throughout his stellar soccer career. These lessons have informed his activities off the pitch. “In soccer, as in life, resilience is crucial. One moment you're low, and the next you're high; it's a wheel that keeps spinning,” Danilo remarked. “You have to understand that when you're at the bottom, you need to grind and stay focused if you want to get back to the top.”
Danilo’s Entrepreneurial Spiri
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TURIN, ITALY - APRIL 23: Danilo of Juventus looks on wearing an Earth Day captain's armband during |
While there are many business ideas currently brewing inside of his head, the most exciting entrepreneurial venture underway is certainly Voz Futura, or “Future Voice,” a company that he personally founded four years ago.
“It’s a very exciting project, because it mixes positive social initiatives with business,” Danilo said.
Voz Futura originated from an idea that Danilo had in 2020 in the middle of the Covid-19 pandemic, when negativity spread all over the place, from the streets to houses and social media channels. Danilo aimed to create a platform that could disseminate positive stories and help people look at the bright side of things during such a challenging time.
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On the entertainment side, Voz Futura produces original content, such as podcasts and documentaries, and hosts events with influential people in the sports and entertainment industries. As far as the educational branch, the company focuses on developing research on culture and behavior and leverages its network of experts to provide lectures and courses that revolve around the sphere of social emotional development.
The company’s first round of investment, which was raised between partners and close friends four years ago, amounted to R$1 million, or about $200 thousand, and a second round of funding is now approaching. Since its foundation, Danilo explained, he has envisioned Voz Futura to become a reference in the emotional sustainability field.
“I’m really happy about how it’s going,” he said. “And I look forward to investing increasingly more of my time and resources once I stop playing.
singly more of my time and resources once I stop playing.”
Danilo’s Social Responsibility
As one of the captains chosen by head coach Dorival Júnior for the Brazilian Seleção in the games leading up to the 2024 Copa América, Danilo is very well aware of the reputation that he enjoys as a key player in one of the world’s most successful national soccer teams. On top of that, he is also the first-ever Brazilian to be named captain of Serie A powerhouse Juventus, the most decorated club in Italian soccer.
Considering his global fame, which is also visible in his 3.3 million audience on Instagram, Danilo believes that soccer players have a responsibility to positively influence the actions of sports fans and anyone that looks up to them.
“We need to understand that without soccer, many of us wouldn’t have gotten to these places,” he said. “We now need to give back by influencing people to be better.”
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