Introducing Apple Intelligence, the personal intelligence system that integrates advanced generative models into the heart of your iPhone, iPad, and Mac.

 Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant 

Apple today unveiled Apple Intelligence, a personal intelligence system designed for iPhone, iPad, and Mac. This innovative system combines the power of generative models with personal context to deliver highly relevant and useful intelligence. Apple Intelligence is seamlessly integrated into iOS 18, iPadOS 18, and macOS Sequoia, leveraging the capabilities of Apple silicon to understand and create language and images, perform actions across apps, and utilize personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, enabling flexible and scalable computational capacity between on-device processing and larger, server-based models running on dedicated Apple silicon servers.

"We're thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users," said Tim Cook, Apple’s CEO. "Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do."

 New Capabilities for Understanding and Creating Language

Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text across various applications including Mail, Notes, Pages, and third-party apps.

Whether tidying up class notes, perfecting a blog post, or crafting an email, Writing Tools help users feel more confident in their writing. The Rewrite feature allows users to choose from different versions of their text, adjusting the tone to suit the audience and task at hand. From refining a cover letter to adding humor and creativity to a party invitation, Rewrite helps deliver the right words for any occasion. Proofread checks grammar, word choice, and sentence structure, suggesting edits along with explanations that users can review or quickly accept. With Summarize, users can select text and have it recapped into a digestible paragraph, bulleted key points, a table, or a list.

In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered

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Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. And to help users stay present in what they’re doing, Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

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Image Playground Makes Communication and Self‑Expression Even More Fun

Apple Intelligence powers exciting image creation capabilities to help users communicate and express themselves in new ways. With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps including Messages. It’s also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, giving users the freedom to experiment with as many images as they want.

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